北京獵頭人才推薦 IBM-performance marketing manager
自我評(píng)價(jià)：
?
全局視角，邏輯化思考。
?
跨部門溝通協(xié)調(diào)能力，解決復(fù)雜問題的能力。
?
團(tuán)隊(duì)協(xié)作，領(lǐng)導(dǎo)力，抗壓性。
?
良好的溝通、表達(dá)、執(zhí)行力，結(jié)果導(dǎo)向。
?
有限的人財(cái)物資源下，達(dá)到預(yù)期效果。
?
金融、制造業(yè)經(jīng)驗(yàn)。
?
Strong ability to work cross-functionally and managing multiple projects.
?
Solid experience in marketing strategy planning and execution.
?
Excellent leadership, teamwork and problem-solving skills.
?
Strong sense of responsibility and work under pressure.
?
Ability to work with limit human resources and budgeting.
?
已婚已生育，無(wú)二胎計(jì)劃。
?
工作經(jīng)歷：
?
國(guó)際商業(yè)機(jī)器公司（INTERNATIONAL BUSINESS MACHINES）IBM (4年5個(gè)月)，performance marketing manager。
?
●2014年11月-至今 performance marketing manager
?
協(xié)同GTS BU、戰(zhàn)略市場(chǎng)部，針對(duì)不同行業(yè)特性、受眾特征制定市場(chǎng)營(yíng)銷策略，總結(jié)市場(chǎng)反饋，研究調(diào)整策略。
?
組織編制季度營(yíng)銷規(guī)劃書（PMP），并推動(dòng)相關(guān)策略的實(shí)施，驅(qū)動(dòng)營(yíng)銷任務(wù)目標(biāo)達(dá)成。
?
策劃組織實(shí)施面向客戶的市場(chǎng)活動(dòng)，并后續(xù)跟進(jìn)市場(chǎng)活動(dòng)，發(fā)現(xiàn)和創(chuàng)建來(lái)自市場(chǎng)活動(dòng)的商業(yè)機(jī)會(huì)；
?
保持與客戶的良好溝通，維護(hù)客戶關(guān)系，響應(yīng)客戶商業(yè)需求；
?
協(xié)同行業(yè)銷售跟進(jìn)客戶技術(shù)需求，了解客戶采購(gòu)流程及預(yù)算情況，促成贏單；
?
在跟進(jìn)市場(chǎng)活動(dòng)與客戶溝通交流的過程中，聽取客戶反饋，為戰(zhàn)略市場(chǎng)提供市場(chǎng)分析建議，以及客戶聲音和訴求，以期改進(jìn)活動(dòng)質(zhì)量，精準(zhǔn)對(duì)標(biāo)客戶。
?
主要負(fù)責(zé)IBM全球科技服務(wù)部相關(guān)產(chǎn)品和解決方案的推廣和銷售。
?
參與制定及實(shí)施GTS解決方案市場(chǎng)戰(zhàn)略，了解所屬業(yè)務(wù)單元戰(zhàn)略目標(biāo)，及時(shí)收集一線市場(chǎng)的信息，并進(jìn)行分析，協(xié)助團(tuán)隊(duì)完成下季度市場(chǎng)預(yù)測(cè)。
?
負(fù)責(zé)員工GTS相關(guān)解決方案的培訓(xùn)，及時(shí)準(zhǔn)確向員工傳達(dá)GTS方案的賣點(diǎn)、價(jià)值、目標(biāo)客戶群體、成功案例，從而提升團(tuán)隊(duì)銷售能力。
?
及時(shí)發(fā)現(xiàn)商機(jī)，為所屬業(yè)務(wù)單元?jiǎng)?chuàng)建更多來(lái)自white space新客戶的pipeline，做好新客戶系統(tǒng)注冊(cè)及維護(hù)，實(shí)時(shí)更新維護(hù)CRM系統(tǒng)。
?
負(fù)責(zé)團(tuán)隊(duì)成員工作安排、指標(biāo)考核及日常管理工作。
?
Work with MI, strategy marketing and GTS BU to understand market trends, industry know-how,competitive analysis and customer needs, to work out executable tactic planing.
?
Execution on tactics and campaign including physical or digital events according to business needs.
?
Responsible for the overall GTS target achievement;
?
GTS solution forecast and pipeline management: Execute marketing event follow up to identify potential customers, work with sales to generate opportunities, support brand sales to materialize the project and achieve GTS revenue target;
?
Call contacts to discuss their business environment, identify their IT needs, determine the most appropriate IBM solution, and engaging an appropriate IBM sales channel to own and close.
?
Cooperate with strategy marketing team to train, guide and support region sales activities including GTS industry solution, svc product line,value proposition,unique value from competitors and bidding processes etc.
?
Provide training of product knowledge for region sales team
?
Collect marketing intelligence and feedback to strategy marketing team to optimize local product strategies, actively involve in marketing planning and timely feedback customers' comments.
?
Arrange enablement of GTS related solution for team to improve selling skill, balance team work load.
?
獵頭公司就是乾坤獵頭，咨詢熱線： 4006222973
簡(jiǎn)歷在線投遞請(qǐng)登錄：gxrany.com
高端交流群：310325624，高端交流，人才共享
更多獵頭人才資訊，請(qǐng)關(guān)注乾坤獵頭公司微信平臺(tái)：qiankunlt
